GAME ON! IS BORN – The story behind its evolution
Back in the 1970s while competing in tennis, basketball, volleyball and softball at Highland Park High School, Barb would have shrugged off any notion that she would someday end up pursuing her dream business. Following high school, Barb was off to play tennis at the University of Michigan (1978) and then on to law school, eight years with the United States Attorney’s Office here in Chicago, and ultimately on to success in the business world.
For years, Barb dreamed about opening a sports camp for girls in conjunction with other community-oriented sports programming. She had always talked about how much her involvement in sports had positively shaped her life. She had been the early beneficiary of Title IX and never stopped appreciating the doors of opportunity that opened as a result. Moreover, Barb credited sports with building self- image, confidence and lasting friendships and memories that have laid the groundwork for a very fulfilling business and personal life.
In 2006, Barb decided it was time and Game On! Sports Camp 4 Girls was born. The first camp opened in 2007 at Lake Forest College, Lake Forest, Illinois. Barb, together with Director of Operations Sara Hokin, was proud to open a second camp in downtown Chicago in 2011 and is looking forward to opening camps in Boulder, CO, and Shaker Heights, OH, come summer 2015. Strategic growth is expected to continue in the years to come.
In November 2014, Game On! was honored to become the exclusive provider of summer sports camps 4 girls across the country for Nike.